I have been writing books since 2011. I always believed I had a book in me and it turns out I was right! What I didn’t realise was that by the time I began my writing career I would have to perform my own marketing with little assistance from anyone else. Then I built myself an author website and the fun really began.
Even if you are lucky enough to get yourself an agent who loves your stuff, you will still require a website to promote you and your work. Sure you can use Facebook and Twitter and any other platform you like/want to use, but you still need somewhere you can call home, somewhere to where you can direct your readers for a fuller experience.
So why should I have an author website?
An author website is the one place where you have complete control of content, both yours and the response (reviews/comments) of others. Just because you have to suck up poor reviews on Amazon and the like, doesn’t mean you have to on your own website.
What are the benefits of your own author website?
Your own author website is a great platform to demonstrate your abilities, both your formally published works and your blogging. Do you do blogging? You really need to, it demonstrates your writing skills and interests, it attracts followers and these followers become customers. They tell others of your work and so you gain organic sales without spending a penny on advertising!
From your website you are also able to direct people to your Twitter/Facebook accounts, etc. Become interactive with your audience, it really does yield results.
The other thing you can do is set your website up to become an eCommerce website - sell your books from your own website and keep all the royalties. Sounds great, doesn't it? It is easily achievable.
What content should your author website display?
That is, of course, the sixty four thousand dollar question! I personally have two genres I write for and they do have an overlap in my fan base interest (that was deliberate - one genre feeds the other). Sci-Fi and Zombie. As you can see I do not mention the word ‘Blog’. It seems to turn a lot of people off. As a result I have disguised mine as menu options calling to their preferences - “Science Fiction” or “Zombie Stuff”.
I have spoken to a number of authors that produce anything from children’s books to erotic poetry and for every author I speak to I can build a significantly different author website. As a starting point, think about what you believe your audience will want to see. After all, unless you want to possess a low-potential vanity project, you need to focus on what your readers want to see. It is not an exact science, more a scientific art form and you will make mistakes - but as all motivational speakers will tell you, if you don’t make mistakes you aren’t trying very hard.
A final note: owning a website is just the beginning. You will have to get to grips with keywords, SEO (Search Engine Optimisation), blogging and a dozen more things - I can help you achieve this. It may seem like a tall order and way beyond your competency, but consider this - how do you eat an elephant? Answer: one mouthful at a time!
If you are serious about promoting your works using the best of the Internet, then why don't you get in touch and we can discuss your needs in more detail.
Ready to get an author website?
If you are serious about promoting your works using the best of the Internet, please get in touch and we can discuss your needs in more detail.