Most people are not marketeers; marketing business online is a significant challenge. Most people start a business around a good idea, that’s why half of all start-ups fail within five years – the idea isn’t necessarily wrong, it’s just how they go about generating sales. Here are some tips that might help you make the difference. Feel free to get in touch to discuss this subject further.And the conclusion: Marketing your business online is not easy but let’s face it, no-one understands your business like you do. Stay in control of it. Marketing is the engine, the lead generator. Quite common for this to be the first time someone becomes aware of your business, and we all know that first impressions and effective follow up make or break deals. This applies to every business, whether you are selling bowties or consultancy, no-one will buy twice if the process causes them problems; no-one will buy from a company that doesn’t look and feel professional.