Marketing on the Internet can feel rather chaotic – a lot of effort and seemingly little return. There are very many hurdles you need to leap in order to be successful – from getting buy-in from those with budgetary approval through to deciding what you believe will work for your company. While there are many more words of advice I can offer, these are a useful selection to start get your thought processes heading in the right direction.
One final message, if you really want your efforts to succeed, make sure you have the buy-in and understanding of your senior management. You don’t want your hard work to get lost in the translation.
Small questions lead to significant steps forward. If you really want to get a suitable marketing programme under way, get in touch with me.